15Hatfields

The Challenge

15Hatfields is London’s most sustainable events venue, operated by the Chartered Institute of Environmental Health (CIEH). It has a strong ethical proposition, an established reputation for sustainability and a loyal client base.

Despite this, the venue has not yet fully maximised its commercial potential. To scale effectively, 15Hatfields requires a clearer corporate market position, a more commercially driven sales framework, an enhanced digital presence and a scalable operating system, all while protecting its sustainability ethos.

The core challenge is to move from a highly principled venue operation to a market-leading sustainable events business that delivers both impact and profit.

Our Approach

E+M+C is working with CIEH to redesign the commercial, marketing and operational strategy for 15Hatfields, building a model that supports growth without diluting the venue’s values. Key initiatives include:

• Clarity & Direction – Defining 15Hatfields as London’s leading sustainable corporate venue, shifting external perception from “eco alternative” to a strategic destination for high-impact conferences, meetings and events for mission-led brands, government bodies and global corporates.
• Market Reach & Influence – Positioning the venue more assertively within the corporate and agency market, supported by targeted outreach, clearer value propositions and dedicated campaigns to increase visibility among key decision makers.
• Systems & Structure – Redesigning the commercial, marketing and operational framework to create a scalable model, including standardised delivery systems, supplier controls and F&B processes that protect sustainability standards while improving efficiency and consistency.
• Revenue & Performance – Introducing a commercially driven sales strategy with key account focus, agency partnerships, tiered pricing, minimum spends and stronger conversion tactics, supported by dynamic pricing, margin-focused F&B controls and clear upsell pathways.
• People & Culture – Supporting the team to balance sustainability leadership with commercial accountability, embedding a mindset where revenue, margin and long-term client value are understood as part of delivering on the venue’s purpose.
• Digital Growth – Recommending the appointment of a specialist agency to drive lead generation through SEO, PPC, targeted landing pages and robust ROI tracking, ensuring that digital activity directly supports occupancy and revenue goals.

The Results

Implementation of the new strategy is underway. Based on agreed plans and modelling, 15Hatfields is forecast to achieve:

• Approximately 30% revenue uplift within 12 months

• Increased corporate enquiry volumes driven by improved SEO and PPC activity

• Stronger F&B margins through structured pricing and cost control

• Greater client retention and repeat business via a clearer, more consistent corporate offer

• Reduced operational risk through standardised, scalable systems

Impact

Our work positions 15Hatfields to become a genuine market leader in sustainable events, where purpose and profit are aligned. The venue is being equipped with the tools, structures and market presence required to attract and retain mission-led organisations that expect both robust ESG credentials and professional, commercially astute delivery.

For venue owners who wish to strengthen commercial performance without compromising values, the 15Hatfields project illustrates how a clear strategy, disciplined structures and targeted marketing can support growth and impact in equal measure.